by Niall Maher

Digital Motorsport, the fast-growing eSports brand is acquired by European entertainment and technology gaming company, ESE VANCOUVER, British Columbia, Aug. 16, 2021 (GLOBE NEWSWIRE) -- ESE Entertainment Inc. (TSXV: ESE) (OTCQB: ENTEF) (the “Company” or “ESE”) is excited to announce that it has entered into a binding share purchase agreement (the “Agreement”) to acquire 100% of the shares of Auto Simulation Limited T/A Digital Motorsports (“Digital Motorsports”), an Ireland-based provider of advanced simulation racing (“sim racing”) infrastructure, technology, and support.

Digital Motorsports is an award-winning organization and one of the leading sim racing solutions providers in Europe, specializing in building bespoke simulators and offering turnkey simulator packages. Included in the Transaction is Digital Motorsports’ portfolio of intellectual property related to racing simulator solutions, components, and cloud-based racing services. Additionally, Digital Motorsports is currently developing both products and technology to reduce the complexity and barriers to entry in sim racing. Digital Motorsports has key vendor distribution rights and partnerships in the industry, and they have worked with world champions across multiple disciplines from F1, WEC, WRC, Drifting, and more. Digital Motorsports are a customer-centric business offering a mix of professional products, turnkey solutions, and a world class esports racing league.

The Transaction is intended to build on ESE’s already strong position in the sim racing market and bring it one step closer to becoming one of the largest gaming and esports infrastructure companies in the world. The co-owners of Digital Motorsports have agreed to continue to run the operations of Digital Motorsports after Closing, to ensure continuous business operations and a smooth transfer of Digital Motorsports’ business to the Company, and will enter into employment agreements with Digital Motorsports.

Niall Maher, Founder& CEO of Digital Motorsports commented, “Digital Motorsports (DMS) has a proven track record of building world class simulators and hosting the most competitive and professionally run online racing leagues and events. We are very proud to have a 5-star customer service rating, thanks to the trust and support of our online community and the tireless efforts of all our employees who make DMS a truly unique place to work and a recognized leader in esports. Over the past 3 years DMS has built a differentiated global brand in the Sim Racing space. With the increasing complexity and advancements of today’s AR/VR Motion Simulators, we believe the demand for turnkey solutions, tier 1 components and professional online racing is poised for years of significant growth. We are extremely excited to now be part of the ESE family and are well positioned to capitalize on this unique opportunity. ESE has the infrastructure, resources, culture, strategy and brand which is aligned to the Digital Motorsports Vision. I firmly believe we have everything in place to be No.1 Globally by bringing game changing new technology, next generation products and unrivalled professional services to the market and realize continued growth and sustained success into the future.”

Konrad Wasiela, CEO of ESE commented, “Our vision, shared alongside Niall and his team, is for Digital Motorsports to become the #1 global brand in esports for the motorsport industry. By combining the resources of ESE and Digital Motorsports, we anticipate excellent synergies to be realized for our business. With the execution of this agreement, we are one step closer towards executing our vision.”

Commenting on the transaction:

John Naynor, President of Motorsport Ireland and FIA Historic Motor Sport Commission said: “Digital Motorsport is one of the fastest growing motorsports disciplines and is going from strength to strength here in Ireland. I am excited for Niall and the team to see what the future holds for our young Irish racing talent and I am sure ESE will only add to our already vibrant online racing community.”

James Deane, owner of OneThirty and three-time world drifting champion said: “The guys in Digital Motorsports provided me with a custom simulator in 2019. As a professional athlete, it’s hugely important to keep sharp and train as much as possible. The simulator has enabled me to stay on top of my game by practicing various new track layouts, with different set ups and enabled me to get a feel for all of the variables that come with competition especially with our new adventure competing in the 2021 Russian Drift Championship for the first time. Sean, Niall and Rob are always a pleasure to deal with and I am hugely excited for them in this next step that will enable Digital Motorsports to achieve their goal of becoming the number 1 simulator business in the world”

Craig Breen, Hyundai WRC RALLY Driver said: ‘I’ve worked together with the guys from Digital Motorsports since last year, and I am really impressed with how it’s helped my own driving. Especially during my downtime, I use my sim as a way to keep myself sharp and maintaining the feeling for car control, which is so critically important in my sport. This coupled with the team’s professional workforce makes it a real pleasure for me to work together.”

Paul O’Connell, CEO Crecora, Formula Boss & FIA Hillclimb champion said: “I’ve worked with Niall and the team to become the best at what I am passionate about: motor-racing. Digital Motorsport SIM racing gear have radically changed my approach to motor-racing. Using Digital Motorsports technology has made me a better driver – and a winner. Personally, as CEO of a small business, it’s very rewarding to see another ambitious Irish business to realise its potential.”

Nick Reynolds, owner of RLR MSport said: “Through Digital Motorsports, RLR MSport has become the first professional racing team to transport a bespoke, state-of-the-art simulator to each round of the European Le Mans Series and Michelin Le Mans Cup. It was only recently that we introduced high-specification simulation technology to our in-garage setup, but it has already enhanced RLR MSport’s driver development, enabling our racers to get their eye in, stay fresh and test setups whenever they’re out of the car.”

Closing of the Transaction is subject to customary closing conditions, including TSX Venture Exchange approval.

About ESE

ESE is a Europe based entertainment and technology company focused on esports and gaming. ESE’s assets consist of multiple world-class operators in the gaming and esports industries. The Company’s capabilities include but are not limited to: physical infrastructure, broadcasting, global distribution for gaming and esports-related content, advertising, sponsorship support, and a growing esports team franchise, K1CK Esports. ESE is focused on bridging the gap between the European, Asian and North American esports industries. |

Forward-Looking Statements

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to (i) the Transaction and the timing for its completion; (ii) the satisfaction of closing conditions which include, without limitation, obtaining the necessary approvals from the TSX Venture Exchange, (iii) the effect of the Transaction on the parties, including the growth prospects of ESE following the Transaction; and (iv) the anticipated benefits associated with the Transaction. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Among other things, there can be no assurance that the Transaction will be completed or that the anticipated benefits from the Transaction will be achieved. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management's current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE ESE Entertainment Inc.

For further information about ESE, please contact: Daniel Mogil, Investor Relations 647-492-1535

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